CASE STUDIES

Inboxing Maestro work with brands to improve their email marketing & deliverability. Have a look at some of their success stories:

FEATURED

E-commerce case study
non-banking case study
real estate case study

E-COMMERCE

Strategically Improved Email Deliverability & 2X Increase in Email Traffic Within 3 Months

THE HIGHLIGHTS

2X Email Traffic From 5,000 daily visitors to 11,000 visitors from email channel only.
Low To High Sender Reputation
Deliverability Rates From 77% To 94%
137% Growth in Open Rates
Reduced average bounce rates from 8% to 1.5%

Problem Statements:

Low deliverability rates & sender reputation at Gmail.
Increased bounce rates & list quality issues.
Low website traffic & engagement from email channel.

INDUSTRY: E-Commerce

EMAIL SERVICE PROVIDER: Sparkpost, Netcore

GAPS IDENTIFIED:

Lack of proper subscriber onboarding & preference capture.
Lack of email best practices and sending heavy image-based emails with blacklisted image hosting domains.
High complaints, low email traffic & engagement rates - (Monthly email traffic ~5k ; Open Rates ~4%).
Poor email acquisition & hygiene practice resulting high bounce rates (Avg. Bounce rates ~8%).
Limited deliverability & reputation performance monitoring.
Overall poor planning & batch-blast email strategy across entire base.

HOW INBOXING MAESTRO HAS IMPROVED DELIVERABILITY & TRAFFIC?

Implemented our 4-phase Inboxing growth framework by following a strategic deliverability onboarding & migration process

BUSINESS BENEFITS POST IMPLEMENTING INBOXING GROWTH FRAMEWORK

CONCLUSION

Our 4-Phase Inboxing growth framework was a game-changer. By capturing better-quality data on their newsletter subscription & account registration forms, they were able to not only control hard bounces & increase inboxing, but also build a strong connection with their customers and impacted their bottom line revenue.

This case study is featured on intch.org. click the button below to read in detail.

OUR FEATURED CASE STUDY

NON BANKING FINANCIAL BRAND

Strategically Improved Email Deliverability & sender reputation and achieved 200% growth in financial disbursements from email channel only in less than 6 Months

THE HIGHLIGHTS

2X Growth in the Engagement Rates From 5% to 12%.
Bad To High Sender Reputation.
Deliverability Rates From 33% To 94%
200% Growth in Financial Disbursement (Revenue) From Email Channel Only.
Reduced average bounce rates from 10% to 2.3%

Problem Statements:

Bad sender reputation, inboxing rates, and blacklisting issues across top-tier mailbox providers, like Gmail.
Increased bounce rates & list quality issues.
Poor email channel performance & impact on business revenue.
Increased spends in SMS sends due to shut down of email channel.

INDUSTRY: NBFC

EMAIL SERVICE PROVIDER: Oracle Responsys, Netcore, Sendgrid

GAPS IDENTIFIED:

Lack of understanding about the importance of deliverability and it's impact on bottom line revenue.
Unable to build a strong, long term positive sender reputation for driving better email channel performance.
Low engagement rates (Open Rates ~5% ; Click-to-Open Rates ~2%)
Poor list hygiene practice & high bounce rates (Avg. Bounce rates ~10%).
Limited email & deliverability performance monitoring.
No strategic plan for volumes across top tier ISPs & using multiple domains/IPs.
Overall poor planning & batch-blast email strategy across entire base.
No centralized campaign management process.

HOW INBOXING MAESTRO HAS IMPROVED DELIVERABILITY & INCREASED THE BOTTOM LINE REVENUE?

Implemented our 4-phase Inboxing growth framework by following a strategic deliverability onboarding & migration process

BUSINESS BENEFITS POST IMPLEMENTING INBOXING GROWTH FRAMEWORK

CONCLUSION

Our 4-Phase Inboxing growth framework was a game-changer. By implementing the campaign management governance at an organization level and implemented a strategic framework for email programs, brand was not able to revive their email channel but also email has delivered 200% increased in the bottom line disbursement (revenue) from all lending & investment products.

PREMIUM REAL-ESTATE BRAND

STRATEGICALLY IMPROVED EMAIL DELIVERABILITY & 4X INCREASE IN EMAIL ENGAGEMENT with a reduced bounce rates WITHIN 3 MONTHS or less

THE HIGHLIGHTS

Maintained high sender reputation across mailbox providers.
4X increase in the open rates from 5% to 22%.
2X increase in the click through rates from 1% to 2%.
Reduced average bounce rates from 10% to 1.8%.
Limited visibility in email channel performance to full visibility.

Problem Statements:

No focus on email best practices and deliverability mindset.
Low email channel performance as most of the emails are not reaching the inbox of their high-ticket customers.
Poor list acquisition practices leading to high bounce rates & low engagement.

INDUSTRY: Real Estate Developer

 EMAIL SERVICE PROVIDER: Salesforce Marketing Cloud

GAPS IDENTIFIED:

Lack of understanding about the importance of deliverability.
Unable to build a strong, long term positive sender reputation for driving better email channel performance.
Low engagement rates (Open Rates 5% ; CTR 1%)
Poor list housekeeping practice & high bounce rates (Avg. Bounce rates ~10%).
Limited deliverability & reputation performance monitoring.

HOW INBOXING MAESTRO HAS IMPROVED DELIVERABILITY & ENGAGEMENT?

Implemented our 4-phase Inboxing growth framework by following a strategic deliverability onboarding & migration process

BUSINESS BENEFITS POST IMPLEMENTING INBOXING GROWTH FRAMEWORK

CONCLUSION

Our 4-Phase Inboxing growth framework was a game-changer. By educating the client on the importance of email deliverability and how it can impact the email performance, we were able to implement a strong foundation of their email channel on sFMC, due to which they were able to improve email engagement and have a full visibility on their email channel performance.

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ABOUT

Inboxing Maestro™ is an email marketing & deliverability consulting company, that helps permission-focused ecommerce brands send better emails, get emails to the inbox & turn emails into a major revenue source.

Disclaimer: We'll show you the strategies & tactics that can help you to improve your deliverability, email performance, and ROI. Results may vary from individual to individual and company to company. Your results will be impacted by numerous factors not limited to your experience, background, discipline & time you commit to applying the strategies. We strongly recommend you follow email marketing & deliverability best practices end to end, and you should be able to achieve better results. However, we do not guarantee 100% results considering ISP's spam filters getting updated almost every day and your business decisions, you might experience some inconsistencies in your deliverability or reputation impact. We advise you to keep following the best practices and tweak the strategies; their filters will understand and adapt.

Operated remotely from: Dubai, UAE

Contact us: +971-521480144, +91-8484913187

Email us: ceo@inboxingmaestro.com

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